It appears that our yesterday’s favorite cartoon characters are getting extreme makeovers to cater to the modern tastes of today’s kids. According to the New York Times, these classic characters are being “freshened up” in order to add upward momentum to the rough sloping economy.
Apparently, the YouTube generation is interested in less belly fat and more muscles. Less “cutesy” and more streamline. Fewer calories and more cell phones. Seriously. What ever happened to nostalgia for days when we didn’t need to think about all that stuff?
Impossibly thin waists and the buff bods have been popular among fairy princesses and hulky princes, respectively, but how about the Care-bears and Little Miss Shortcake?
Strawberry Shortcake went under the figurative knife and was revealed this past Tuesday. Labeled a “fruit-forward” makeover, she was stripped of her bloomers, went on a diet (no more sweets, more fruit!), put down her cat, and picked up a cell phone. No more freckles and of course, more pink—now her signature color in place of her customary red. She looks a lot more “little mermaid” than “strawberry sweetie” from yesteryear.
Toys and toons aimed at boys are also getting a little nip-tuck. Teenage Mutant Ninja Turtles are loosing a bit of their ‘tude and gaining more muscles. Think—turtles on steroids.
Other nostalgic characters getting a face—and body-lift? Bugs bunny, Scoobie Doo, and the Care bears, the latter getting a little lipo to loose the belly fat and eyelash extensions to enhance the eyes.
The companies are trying to appeal to the kids without going too far—attempting to stay away from the hypersexualized and increasingly violent media landscape ever-present today. Even Mickey Mouse will be getting into the action.
Companies like Disney are giving nostalgic characters an update in an attempt to appeal to both modern kids and today’s parents–parents who are trying to protect their youngsters from seeing too much, considering the recent Miley Cyrus exposure and other young stars who are becoming less predictable and more out of control. Not to mention other brands that have gone way to far towards sexualizing the most mundane toys to appeal to Paris-Hilton-like children such as the Disney Horses—Strutz (for girls who are on the cutting edge of what’s hot in fashion)
They’re also wary of changing their brand too much or sending out items that parents don’t like as Mattel did in 1993 when they spruced up the classic Ken doll with a poorly chosen purple mesh T-shirt, leather vest, earring, and high-lighted coif. Warner Brothers made a similar marketing mistake when they revamped Bugs Bunny and Daffy Duck in 2005, full with mohawks and crazy eyes in the series “Lunatics.”
Are cartoon portrayals such a big deal?
According to numerous studies, it may be.
“the depictions about gender roles seen by children could impact and interact with both the expectations they develop about relationships and appropriate behavior, and their future life decisions. It is important to keep in mind, too, that the concern about stereotyping is not less severe because these are cartoons and not “real life.” Although this issue has not been definitely settled by research, several studies have indicated that young children accept fantasy as reality and cannot always distinguish well between the two. — Sex Roles: A Journal of Research by Thompson et al.
What do you think? Is it a good thing for these toy and cartoon companies to reflect a more streamline, beauty-oriented, techno-culture in our children’s cartoons or should they be leaving things the way they are? Are cartoons getting too sexed up for the kids or are people making too much of a big deal about the whole thing?
Please comment below!
Looking forward to hearing your opinions.
Photo credits: New York Times, Google, Strutz Site, TOFC, themanbehindtheearring.com, wikipedia
Filed under: Body Image, children, Dr. Robyn Silverman, Family, Interesting Press, Media, Powerful Girls, Research | Tagged: Body Image, Boys, cartoons, children, Disney, Dr. Robyn Silverman, girls, Makeover, Media, Pink Think, Sexualization, Strawberry Shortcake, Strutz, Teenage Mutant Ninja Turtles |